By Samantha Chow Jia Ern, http://malaysia.msn.com, Updated: 7/15/2009
New formulations, fragrance and product packaging debuts in conjunction with Schwarzkopf’s 111th anniversary.
Restoring its BC Bonacure Hairtherapy, Schwarzkopf Professional launches a complete range of personalised hair care products specially formulated to rebuild beauty from within.
Streamlining the old to create the new, the packaging is creatively inventive with a signature colour base capsule as well as the lighter and more delicate fragrance and consistency of the shampoos, conditioners and treatments to help you achieve better hair and scalp health.
Marketing Manager for Schwarzkopf Professional Malaysia Joyce Lee states that this new haircare range is a major change to one of their most important product ranges, as well as celebrating a milestone for the brand. This range was reformulated to rebuild beauty from within for consumers to enjoy a deeper and customisable haircare experience.
There are 6 different BC Bonacure products: Repair Rescue, Color Save, Moisture Kick and Hair & Scalp Expert which comprises treatments for Greasy Scalp, Dandruff Control and Thinning Hair.
The new BC Bonacure Hairtherapy range will be available at all Schwarzkopf Professional salons from August 2009.
This article is reproduced from: http://lifestyle.malaysia.msn.com/Beauty/News/article.aspx?cp-documentid=3457279
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